Road Home Program
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Road Home Program

Road Home Program

What we believe.

Respect everyone.
When Rush University Medical Center decided to build a mental health care center for veterans and their families, they envisioned a new direction in treatment and care. AI began with their name: The Road Home.

Change perception.
Every website is a journey of discovery. Road Home shines a positive light on mental health care and clinical excellence and presents a path forward for veterans to successfully overcome the invisible wounds of war.

Build community.
As word of mouth spread, family participation grew. AI created collateral, out-of-home and digital to engage this broader audience and introduce the Family Center at Road Home with a campaign called Heal as One.

Be everywhere.
As news of Road Home’s success grows throughout the Midwest, AI creates timely and pointed messages based on key dates in the military calendar, including PTSD Awareness Month, Memorial Day and Veteran’s Day.

Research. Strategy. Implementation. Engagement.
Alfredson Inc is a research-guided, creative-based marketing and brand consultancy that brings together top talent in strategy, content creation, digital design, social engagement and more. Contact Gary Alfredson at (630) 485 9994 or