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Reinventing a Classic Brand.

Midas shifts from national TV to local radio customized across 182 DMAs.

  • franchisees determine seasonal offers and price points based on competitive environment
  • 16 continuous quarters of growth in car counts and store revenue

AI produces local TV for United States and Canada.

  • packages are customized for a wide variety of car problems and maintenance offers
  • themes center on friend-to-friend endorsements and the trust Midas has earned in its local communities

Your Midas YouTube Contest

  • contest highlights Midas’ commitment to giving back to the local community
  • each testimonial calls attention to a local store with a story of service or generosity

Rock The Highway Sweepstakes

  • Midas partners with SPIN magazine in an online summer music festival ticket give-away
  • Midas captures the 18 – 28 year old demographic with 38,000 votes and +100,000 additional hits to midas.com over three months

Brand Refresh

  • Every two years AI executes a photo library and collateral redesign
  • Midas employees cast as service managers and marketing staff as customers

Research. Strategy. Implementation. Engagement.
Alfredson Inc is a research-guided, creative-based marketing and brand consultancy that brings together top talent in strategy, content creation, digital design, social engagement and more. Contact Gary Alfredson at (630) 485 9994 or alfredsoninc.com.