Reinventing a Classic Brand.
Midas shifts from national TV to local radio customized across 182 DMAs.
- franchisees determine seasonal offers and price points based on competitive environment
- 16 continuous quarters of growth in car counts and store revenue
AI produces local TV for United States and Canada.
- packages are customized for a wide variety of car problems and maintenance offers
- themes center on friend-to-friend endorsements and the trust Midas has earned in its local communities
Your Midas YouTube Contest
- contest highlights Midas’ commitment to giving back to the local community
- each testimonial calls attention to a local store with a story of service or generosity
Rock The Highway Sweepstakes
- Midas partners with SPIN magazine in an online summer music festival ticket give-away
- Midas captures the 18 – 28 year old demographic with 38,000 votes and +100,000 additional hits to midas.com over three months
- Every two years AI executes a photo library and collateral redesign
- Midas employees cast as service managers and marketing staff as customers
Research. Strategy. Implementation. Engagement.
Alfredson Inc is a research-guided, creative-based marketing and brand consultancy that brings together top talent in strategy, content creation, digital design, social engagement and more. Contact Gary Alfredson at (630) 485 9994 or alfredsoninc.com.