From corner shop to internet giant.
In 2003, FTD sold the domain rights for ftd.com to a small group of outside investors, believing that eCommerce would never play a large part in their 108-year-old floral collective. That decision led to this creative launch, directing viewers to the first Mother’s Day sales online.
Today, more than 85% of FTD sales is generated online and Mother’s Day remains the second biggest flower-giving holiday in their sales season. FTD eCommerce has expanded across devices, but the message remains the same. Nobody turns feelings into flowers like FTD.
Mother’s Day. Promises made. Promises kept.
Timely reminders, effortless browsing and instant savings have changed the face of retail forever. AI works with cutting-edge technologists to create social promotions that engage the viewer with pertinence and relevancy and inspire the viewer with humor and emotion.
Social engagement to landing pages to purchase and delivery. Our work ranges from mini-campaigns to major brand reinvention and from retail giants to small start ups.
Research. Strategy. Implementation. Engagement.
Alfredson Inc is a research-guided, creative-based marketing and brand consultancy that brings together top talent in strategy, content creation, digital design, social engagement and more. Contact Gary Alfredson at (630) 485 9994 or alfredsoninc.com.