Some relationships have a long shelf-life.
Our partnership with Anheuser-Busch spans 20 years and pre-dates the formation of AI. Over that time, we have helped introduce Budweiser to China, celebrated the 75th Anniversary of the Repeal of Prohibition, produced a documentary called An American History of Beer, co-designed a coffee table book celebrating the Clydesdales called The Great American Tradition, nurtured iconic brands and built not just new brands, but new categories.
After its start as a cowboy brand, we changed the advertising and imagery but not the message. Busch is and always will be proud of its blue-collar heritage and its brand position as the beer of the workingman. The essence of Busch celebrates what is simple, independent and free: time spent with good friends doing what they love in the presence of natural beauty.
Is beer as appropriate to food as wine? Michelob brings a history of quality and distinction to the debate. Michelob Light brings a tradition of cheekiness and humor.
With the rise of the South Beach diet, A-B saw an opportunity to establish an entirely new category of beer: a low-carb fitness beer. The result: Michelob Ultra, the most successful new product launch in Anheuser-Busch InBev history.
Budweiser American Ale
How does a brewing giant sit down at the bar with the best craft-brewers in the country? With total transparency and an attention to the details and process of brewing great beer. Foregoing mass-marketing and aspirational lifestyle, we introduced the first ale to be called Budweiser with a straight-forward dialogue from one beer enthusiast to another.
Research. Strategy. Implementation. Engagement.
Alfredson Inc is a research-guided, creative-based marketing and brand consultancy that brings together top talent in strategy, content creation, digital design, social engagement and more. Contact Gary Alfredson at (630) 485 9994 or alfredsoninc.com.