Autism Advocacy. What we learned.
Know the essence of your brand and never stray from it.
Autism is a disability that’s controlled, not cured. The AARTS Center at Rush is committed to treatment and service across the lifespan of people on the spectrum and asked AI to bring that narrative to their website at firstname.lastname@example.org.
Simplify the narrative. Then amplify it.
Research uncovered an insight. The day-to-day struggles with autism left caregivers with little time and energy to plan ahead. AI worked with the AARTS Center at Rush to close this gap with speaker programs, planning tools and timely advice for every stage of life.
Invite the viewer into the story and make them feel part of it.
The time commitment and sacrifice of caregivers left them feeling confused and not a little overwhelmed. AI worked with the AARTS Center at Rush to empower caregivers with an online learning website designed to extend treatment to the home.
Make every page purpose-built.
The AARTS Center at Rush had spent six years collecting a massive resource directory of autism-related service providers in and around Chicago. AI refined the user experience by creating seven unique directories divided by age groups and one directory compiled specifically for caregivers.
Launch your story across a customized array of digital platforms.
Social media allows AI to spread your story with empathy, understanding and excitement. The AARTS Center on Facebook weaves a compelling brand narrative of research, caregiver advice, thought-leadership and community involvement.
Research. Strategy. Implementation. Engagement.
Alfredson Inc is a research-guided, creative-based marketing and brand consultancy that brings together top talent in strategy, content creation, digital design, social engagement and more. Contact Gary Alfredson at (630) 485 9994 or alfredsoninc.com.